Saudia and Lufthansa City Center International announce strategic partnership

Frankfurt, 21 January 2024

Connecting Saudia's Premium Products with LCC Agencies Through 2025

Saudia, the national flag carrier of Saudi Arabia, announced a strategic partership with Lufthansa City Center International (LCCI), the head office of 300 Lufthansa City Center (LCC) travel agencies in 105 countries outside Germany. The collaboration is designed to enhance travel experiences for international LCC agencies and their global customers worldwide.

This partnership will strengthen Saudia’s presence in key global markets, connecting the airline’s award-winning services with the growing demand worldwide. Through the collaboration, LCC agencies and their clients will benefit from enhanced access to Saudia’s wide network, tailored travel solutions, and seamless connections to Saudi Arabia and beyond.

Arved Von Zur Muhlen, Chief Commercial Officer at Saudia, said: “This partnership reflects Saudia’s unwavering dedication to providing unparalleled travel experiences. By joining forces with LCCI, we are expanding our global reach across 105 markets, enabling guests to experience our award-winning services and explore the dynamic growth of Saudi Arabia as a premier travel destination. This collaboration is a testament to our mission of bringing the world to the Kingdom and showcasing its rich culture and heritage.”

By working together, we are enhancing our LCC agencies' ability to offer global connections while addressing local market needs. This collaboration not only enriches our global airline portfolio but also aligns perfectly with the dynamic growth in international travel demand, particularly with the rising demand into rather new touristic destinations such as Saudia Arabia”, said Heiko Brix, Managing Director of Lufthansa City Center International.

As part of this collaboration, Saudia has selected as the exclusive airline partner for two groundbreaking influencer campaigns to India and Oman. These campaigns highlight Saudia’s premium offerings, showcasing excellence at every stage of the travel journey.

Through this partnership, Saudia reaffirms its position as a global aviation leader, actively contributing to the realization of Saudi Vision 2030. The airline’s mission is to connect the world to the Kingdom, targeting 330 million passengers, 150 million visits, and welcoming 30 million Umrah guests.

Saudia continues to elevate guest experience by offering unparalleled comfort and service, seamlessly blending authentic Saudi hospitality and culture. Operating a modern fleet of 144 aircraft serving over 100 destinations, with plans for further expansion by 2032.

About Saudia
Saudia, the national carrier of Saudi Arabia, is a leading global airline connecting passengers to over 90 destinations across four continents. Established in 1945, Saudia operates a modern fleet of over 150 aircraft and plays a pivotal role in advancing Saudi Arabia’s Vision 2030. For more information, visit www.saudia.com.

About Lufthansa City Center:

Lufthansa City Center (LCC) is the world's largest independent network in the travel agency market with 580 offices in 105 countries and a total turnover of 5.98 billion Euros (business year 2023). LCC is active in the leisure (tourism) and corporate (business travel) sectors. The chain of owner-managed medium-sized travel agencies includes 280 offices with around 1,800 employees in Germany. Outside of its home market Germany (which is operated by the German franchisor Lufthansa City Center Reisebüropartner GmbH), the travel agency network employs around 4,500 people in 300 offices. Responsible for all world-wide agencies is Lufthansa City Center International GmbH, the international franchisor located in Frankfurt/Germany. Lufthansa City Center offer a global programme with local relevance to nurture the cultural differences and dynamics required in each market. A global presence with local capabilities ensures the best opportunity for delivering exceptional customer service. Further information is available at lufthansa.city-center.com/en.