New digital platform strengthens global brand presence, simplifies access to partnership opportunities, and enhances the overall user experience

Frankfurt, 11 May 2026 – Lufthansa City Center International (LCCI)  has officially launched its new global franchise recruitment platform www.join-lufthansa-city-center.com, marking another milestone in the company’s ongoing brand and digital transformation journey.

The newly developed platform provides a more streamlined, transparent and user-oriented digital experience for entrepreneurs interested in becoming part of the Lufthansa City Center global network. With a modern focus on simplicity, accessibility and strong franchise values, the website reflects Lufthansa City Center’s evolving identity as a globally connected, future-focused franchise organization. At the same time, the platform brings the authentic voice behind the network to the forefront through strong franchisee success stories that highlight more than 35 years of Lufthansa City Center’s international experience and entrepreneurial partnership culture.

The relaunch introduces a significantly refreshed visual and structural approach, characterized by clean design, intuitive navigation and modern, optimized user experience. Prospective franchise partners benefit from direct access to the international sales team, simplified information architecture and a more efficient onboarding journey.

The project forms part of a broader strategic initiative to further strengthen the Lufthansa City Center brand experience across all digital touchpoints and ensure a consistent, contemporary representation of the network worldwide.

“A website is often the very first interaction future partners have with our brand. We wanted this experience to reflect who we are today as a global network — open, modern, entrepreneurial and people-driven. The new platform is designed to remove complexity, create transparency and make meaningful connections easier from the very first moment. It represents not only a new digital presence, but also the next chapter of the Lufthansa City Center journey of growth” states Heiko brix, Managing Director of Lufthansa City Center International.

Developed with a mobile-first and globally scalable approach, the website combines functional efficiency with a modern corporate design language. The platform has been built to reduce complexity, facilitate direct interaction and provide a seamless first point of contact for prospective franchise entrepreneurs across international markets.

The launch underlines Lufthansa City Center’s continued commitment to innovation, sustainable international growth and customer-centric development. At the same time, it reinforces the organization’s positioning as a globally connected franchise network with strong local entrepreneurship at its core.

About Lufthansa City Center

Lufthansa City Center (LCC) is the world’s largest independent franchise organization in the travel agency sector, with around 600 offices in 110 countries and a total turnover of EUR 7.78 billion in the 2025 business year. LCC operates in both the leisure travel and corporate travel segments. In Germany, LCC’s home market operated by Lufthansa City Center Reisebüropartner GmbH, the network comprises 280 owner-managed travel agencies with approximately 1,800 employees. Internationally, 320 LCC offices in 109 countries employ around 6,500 travel professionals.

The global network is led by Lufthansa City Center International GmbH, based in Frankfurt, Germany, which serves as the international franchisor. LCC combines a strong global framework with deep local market expertise, enabling cultural flexibility and market-specific agility. This global presence with local capabilities ensures consistently high service quality and personalized travel solutions worldwide.

For more information, please visit

www.join-lufthansacitycenter.com or www.join-lcc.com