Lufthansa City Center International Expands Global DMC Network Through Strategic Partnership With Advantage Travel Partnership
Frankfurt, 23 March 2026 - Lufthansa City Center International (LCCI) is expanding the reach of its global Destination Management Company (DMC) Network through a new strategic agreement with The Advantage Travel Partnership in the UK.
By opening its global DMC network to a broader community of travel buyers, Lufthansa City Center International further strengthens the connection between local destination specialists and international travel distribution. The initiative also increases the international visibility and commercial opportunities for the international Lufthansa City Center DMC network, which has been developing since 2015 and brings together leading local travel entrepreneurs around the world.
Advantage members benefit from the direct access to Lufthansa City Center’s carefully curated portfolio of DMC members in more than 100 countries. Through this network of trusted local experts, they will be able to design authentic, exclusive and tailor-made travel experiences supported by deep destination knowledge and high service standards.
Heiko Brix, Managing Director of Lufthansa City Center International, said:
“We are delighted to extend access to our global DMC network to the members of Advantage Travel Partnership. Our network has always been built on the idea of connecting trusted local expertise with strong international partnerships. By welcoming Advantage members into this ecosystem, we are enabling more travel professionals to benefit from our destination specialists and deliver exceptional travel experiences powered by local insight and shared quality standards.”
The partnership also supports the relaunch of Advantage’s DMC services, significantly strengthening the programme through access to Lufthansa City Center’s established international DMC infrastructure and global network.
John Hobbs-Hurrell, Head of Advantage Global Network, commented:
“We are delighted to relaunch our DMC service in partnership with Lufthansa City Center International. This agreement gives our members access to an unrivalled global network that will enhance their destination expertise, drive business opportunities and ensure our members’ customers receive exceptional support and experiences wherever they travel.”
For Lufthansa City Center, the agreement represents another step in expanding the global cooperation model of its DMC network and broadening the buyer landscape. By connecting more travel professionals with its curated community of destination specialists, LCC continues to strengthen the role of local expertise and exclusive, on-the-ground experiences within the wider travel distribution network also outside the LCC network.
About Lufthansa City Center
Lufthansa City Center (LCC) is the world’s largest independent franchise organization in the travel agency sector, with around 600 offices in 110 countries and a total turnover of EUR 7.78 billion in the 2025 business year. LCC operates in both the leisure travel and corporate travel segments. In Germany, LCC’s home market operated by Lufthansa City Center Reisebüropartner GmbH, the network comprises 280 owner-managed travel agencies with approximately 1,800 employees. Internationally, 320 LCC offices in 109 countries employ around 6,500 travel professionals.
The global network is led by Lufthansa City Center International GmbH, based in Frankfurt, Germany, which serves as the international franchisor. LCC combines a strong global framework with deep local market expertise, enabling cultural flexibility and market-specific agility. This global presence with local capabilities ensures consistently high service quality and personalized travel solutions worldwide.
For more information, please visit: www.lufthansa-city-center.com/en.
About Advantage Travel Partnership
Advantage Travel Partnership is the UK’s leading network of travel businesses, uniting a vibrant community of independently owned companies spanning 750 locations across the country. Offering a single-stop solution of innovative products and services, Advantage empowers its members – from travel agents to travel management companies – to thrive regardless of size, experience, or sector focus. With representation in 83 countries and 96 global network partners, Advantage is continually expanding its international reach to deliver seamless corporate travel solutions worldwide. In 2024, Advantage Travel Partnership boosted its global sales to £17.2 billion and now represents over two-thirds of the UK's leading travel management companies, giving its members access to preferential supplier rates and advanced technology solutions that elevate their competitiveness and service offerings. This expanded scale and strong supplier partnerships enable independent agencies to deliver flexible, value-driven solutions for clients and effectively compete in a rapidly evolving, consolidation-driven marketplace. Recognised as a market leader, Advantage was ranked 3rd in BTN Europe's 2025 Travel Management Company rankings, based on 2024 global sales figures. Notably, 39 of the 55 leading UK TMCs are Advantage members, further underscoring its influence and leadership within the industry.
Press Contact:
Anke Steinhauer, anke.steinhauer@lcc.de, 069/66075-307
