For the second time, the Mediterranean island will host the Lufthansa City Center global conference
Frankfurt, 19 December 2024:
Lufthansa City Center (LCC) is the first travel agency network to announce the date for its 2025 annual conference. LCC is organising the General Assembly in Malta next year. More than 500 participants from the international travel industry, LCC agencies worldwide and renowned speakers are expected to attend from 7 to 10 November. The conference venue is the five-star resort The Westin Dragonara, considered by many to be the best hotel on the Mediterranean island.
“The LCC General Assembly is not just an event, it brings together people from all over the world. This is where we shape the future of travel,’ says Heiko Brix, Managing Director of Lufthansa City Center International. More than 300 travel agencies in 105 countries outside Germany carry the LCC brand, and this number is continuously growing.
“The cross-border global exchange is essential and valuable for all our German entrepeneurs as well. That's why the LCC General Assembly is always a great enrichment and the highlight of the year for us,” adds Markus Orth, Managing Director of Lufthansa City Center Reisebüropartner.
The LCC General Assembly takes place every two years. Last year's venue was Marbella in southern Spain. Malta previously hosted the event in 2008.
About Lufthansa City Center:
Lufthansa City Center (LCC) is the world's largest independent franchise company in the travel agency market with 580 offices in 105 countries and a total turnover of 5.930 billon Euros (business year 2023). LCC is active in the leisure (tourism) and corporate (business travel) sectors. The chain of owner-managed medium-sized travel agencies includes 280 offices with around 1,800 employees in Germany. Outside of its home market Germany (which is operated by the German franchisor Lufthansa City Center Reisebüropartner GmbH), the travel agency network employs around 4,500 people in 290 offices. Responsible for all world-wide agencies is Lufthansa City Center International GmbH, the international franchisor located in Frankfurt/Germany. Lufthansa City Center offer a global programme with local relevance to nurture the cultural differences and dynamics required in each market. A global presence with local capabilities ensures the best opportunity for delivering exceptional customer service. Further information is available at lufthansa-city-center.com/en.
