100+ participants from around the globe expected to discuss future topics ranging from AI to next-gen travel

Frankfurt, 18 March 2026 Lufthansa City Center International (LCCI) is introducing an innovative new event concept with the launch of the LCC Summit 2026, taking place from 7–9 June 2026 at the Radisson Blu Hotel Lietuva in Vilnius, Lithuania. The new format marks a shift from traditional conference structures toward a highly interactive, operationally focused gathering designed to drive tangible results for the global LCC travel agency network.

The newly formed event connects more than 100 LCC agencies from all the globe with over 30 of the most innovative travel technology, AI and travel suppliers from the travel industry and beyond. Rather than relying on conventional presentations, the summit introduces an innovative structure combining barcamps, focused workshops, speed-networking and live solution testing. Through interactive formats, participants will gain valuable insights, strengthen collaboration, and leave with concrete, hands-on solutions they can immediately apply in their daily operations. AI, Technology, Next Gen and leadership are the core topcs of 2 meeting days. A dedicated Start-Up stage is planned to connect global LCC travel agency entrepreneurs with innovate local solutions developed in Vilnius and the region.

Vilnius: a dynamic setting for innovation and international collaboration

The choice of Vilnius reflects the summit’s forward-looking mindset. The Lithuanian capital has rapidly emerged as one of Europe’s most dynamic ecosystems for innovation, startups and technology talent, offering an inspiring environment for forward-thinking industry discussions.

Beyond the conference sessions, participants will also experience curated networking events, including two dinners and exceptional destination tour celebrating the city’s culture

“This is not about listening — it’s about creating. The new format focuses on practical operational exchange, technology and AI solutions, and supplier innovations and thus is at the heart of today’s needs. Participants will work together to explore concrete use cases, challenge existing industry models and co-develop ideas that can be directly implemented in daily business operations”, states Heiko Brix Managing Director of Lufthansa City Center International. “Vilnius as hub for innovation was chosen on purpose - a symbol for future-oriented young and innovate ideas and entrepreneurs who perfectly connect to our Lufthansa City Center mindset “, continues Siiri Palisaar, Senior Director Sales Steering.

The event is supported by Go Vilnius, the city’s official tourism and investment development agency, and Lithuania Travel, the national tourism development agency.

“We are delighted that Lufthansa City Center has chosen Vilnius for the launch of the LCC Summit. With its strong community of innovators and entrepreneurs, the city offers an inspiring setting for forward-looking discussions about the future of travel. We look forward to welcoming the global LCC network to Vilnius”, says Vita Žilinskaitė, Head of the Convention Bureau at Go Vilnius.

Driving the future of travel entrepreneurship

With this new format, Lufthansa City Center aims to create a platform for practical solutions, entrepreneurial exchange and industry innovation, strengthening collaboration across its global network of travel agencies and partners.

By combining hands-on formats with strategic dialogue, the LCC Summit 2026 sets a new benchmark for how industry events can deliver measurable value for travel professionals in a rapidly evolving market.

About Lufthansa City Center

Lufthansa City Center (LCC) is the world’s largest independent franchise organization in the travel agency sector, with around 600 offices in 110 countries and a total turnover of EUR 7.78 billion in the 2025 business year. LCC operates in both the leisure travel and corporate travel segments. In Germany, LCC’s home market operated by Lufthansa City Center Reisebüropartner GmbH, the network comprises 280 owner-managed travel agencies with approximately 1,800 employees. Internationally, 320 LCC offices in 109 countries employ around 6,500 travel professionals.

The global network is led by Lufthansa City Center International GmbH, based in Frankfurt, Germany, which serves as the international franchisor. LCC combines a strong global framework with deep local market expertise, enabling cultural flexibility and market-specific agility. This global presence with local capabilities ensures consistently high service quality and personalized travel solutions worldwide.

For more information, please visit: www.lufthansa-city-center.com/en.

About Vilnius

Vilnius, the capital of Lithuania, is one of Europe’s fastest-growing innovation hubs and a dynamic destination for international meetings and travel industry events. The city offers a compact, walkable historic center, modern conference infrastructure and strong international connectivity, making it an attractive location for global business gatherings.

Vilnius is home to over 1,100 startups, one of the fastest growing fintech ecosystems in Europe, and nearly 80 international direct flight destinations, connecting the Lithuanian capital with major European travel hubs.

About GO Vilnius

Go Vilnius is the city’s official tourism and business development agency, championing Vilnius as a bold, creative, and welcoming place to visit, meet, and invest. Through strategic promotion, partnerships, and hands-on support, it helps ideas grow, opportunities connect, and the city thrive.

Press Contact:

Anke Steinhauer, anke.steinhauer@lcc.de, 069/66075-307