"Save Sparrow" Initiative
LCC Travels & Rentals, India
The “Save Sparrow” Program is a corporate social responsibility (CSR) initiative of Travels & Rentals Lufthansa City Center – a leading Kolkata-based travel and tourism organization specializing in Corporate and Leisure travel operations since 1987.
Travels & Rentals Lufthansa City Center is the first organization of its kind in Kolkata to undertake a mission to save the sparrow bird currently on the brink of extinction.
The Program targets to generate awareness on the factors contributing to the rapid disappearance of sparrows via free donation of custom-designed sparrow feeders to residential and business owners to save the birds from dying.