#Appetite for Travel: GNTB launches 'Germany - Dreams Become Reality'
The German National Tourist Board (GNTB) just launched an international recovery campaign. ‘Germany - Dreams become Reality' is designed to give an immediate boost to incoming tourism with the reopening of more and more borders. As communication hub serves a microsite that is all about off the beaten track attractions, castles, hiking and cycling paths, gourmet tips and the most beautiful road trips through Germany. Further elements in marketing the campaign are programmatic advertising, B2C and B2B newsletters, press relations and social media activities – all bundled under the hashtag #GermanyAwaitsYou.